Built for a student-run creative collective at Daulatram College, DU.

Built for a student-run creative collective at Daulatram College, DU.

Built for a student-run creative collective at Daulatram College, DU.

ABOUT THE PROJECT

Social Vibgyor is a student-run creative collective at Daulatram College, University of Delhi  events, workshops, cultural programmes, and genuine community energy. Before this project, all of it lived on Instagram and WhatsApp. That works until you need sponsors, institutional partners, or new members who dont already know you. The brief: build the digital front door that matched the community already inside.

Giving a Creative Community the Digital Home It Had Already Earned

Client

Social Vibgyor

Industry

Community & Culture

Service

Portfolio Website

Institution

Daulatram College, Delhi University

The Challenge

The Challenge

Community brands face an inverse problem to corporate ones. Corporate brands need to be made human. Community brands need to be made credible — without trading away the warmth that made them worth joining. The design had to feel like Social Vibgyor, while functioning like something you’d confidently send to a potential sponsor.

The Approach

The Approach

Reveal the identity. Don’t impose one.

The visual language was pulled from the community itself — its events, its colour sensibility, its texture — not from a template. The site was structured around three purposes only: what the community does, who is part of it, and how to get involved. Nothing else competes for space.

The Outcome

The Outcome

A community portfolio website live at socialvibgyor.framer.ai — front door for new members, portfolio for the community’s work, and a credibility asset for institutional partnerships. Built on Framer so the team can update events and content without touching a developer.

identity

elements®

identity

elements®

Custom Mascot Logotype

(01)

Brand Architecture

(02)

Visual Identity Concept

(03)

Logo System

(04)

Jury Collaboration

(05)

studio®

feedback

“The proposed concept elevated our perception of what an industrial brand can be — innovative, unified, and future-oriented.”

“The proposed concept elevated our perception of what an industrial brand can be — innovative, unified, and future-oriented.”

Mohammed Amine
Communication Manager, GISB Algeria
Communication Manager, GISB Algeria