Social Vibgyor,
Turned a scattered student community into a front door credible enough for sponsors.
Client
Social Vibgyor
Industry
Community
Service
Website design
Institution
Miranda House, Delhi University
Giving a creative community the home it had already earned
Social Vibgyor is a student-run sociology magazine from Miranda House, University of Delhi, writing about power, identity and the social world. Before this project, all of it lived on Instagram and WhatsApp. That works until you need sponsors, institutional partners, or new members who don’t already know you. The brief: build the digital front door that matched the community already inside.
Community brands face the opposite problem to corporate ones. Corporate brands need to be made human. Community brands need to be made credible, without trading away the warmth that made them worth joining. The design had to feel like Social Vibgyor while working like something you’d confidently send to a potential sponsor.
Reveal the identity. Don’t impose one.
The visual language was pulled from the community itself: its events, its colour sense, its texture. The site was structured around three purposes only: what the community does, who is part of it, and how to get involved. Nothing else competes for space.
Deliverables
Visual Direction
Site Architecture
Portfolio Design
CMS Setup
Framer Build
A community website live at socialvibgyor.framer.ai. It is the front door for new members, a portfolio of the community’s work and something credible to show institutional partners. Built on Framer, so the team can update events and content without a developer.
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