Work

Anatoly Energy is an authorised solar partner for Tata Power, Luminous, and Jakson Solar. In a market where a rooftop installation is a six-figure commitment, those authorisations carry serious weight. The problem: the old website communicated none of it. A customer arriving online had no reason to distinguish Anatoly from any local electrician. The gap between their actual standing and their digital presence was costing them before the first conversation started.

Anatoly Energy website on desktop and mobile

Solar is a technical sale. The buyer needs to believe the company understands the product before they believe anything else. The website needed to answer two questions before the first conversation: does this company know what it’s doing, and can I trust it with my roof?

A website that reads like a specification, not a slogan.

Clean layout, a restrained visual hierarchy, copy that reads like an engineering document rather than a promotional poster. The three partnerships, Tata Power, Luminous and Jakson Solar, were positioned as evidence, not decoration: prominent, named, and anchored to language about what each authorisation actually means. The site was structured as a decision aid rather than a brochure: services first, partnerships up front, a direct path to enquire.

Hands holding a young plant — clean energy

Deliverables

Web Design

Information Architecture

Copy Direction

Partnership Positioning

Live Website Build

A live website at anatolyenergy.in that positions Anatoly alongside its partners rather than beneath them. A customer arriving for the first time sees a company that belongs in the same conversation as Tata Power, before they’ve read a single line of body copy.

3 | Major industry partners made impossible to miss: Tata Power, Luminous, and Jakson Solar

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