Brand Identity + Website
Turning 2,000 WhatsApp artists into a brand people actually search for.
Client
Artistto
Industry
Creative Community · Music
Service
Brand Identity + Website
Community Size
2,000+
Collaboration
Direct with founder
A Stage Built for 2,000 Artists Who Outgrew Their Group Chat
Artistto began as a WhatsApp group. Two thousand musicians, performers, and visual artists, sharing gigs, collaborating, building real creative relationships inside a chat thread. The community was alive. What it lacked was a face. Working directly with the founder, we were commissioned to give the community its visual identity and its public-facing home. Not an app, not yet. A brand the artists inside it would feel proud to share, and a display website that communicated what Artistto was to anyone who arrived from the outside.
The challenge
A creative community brand must hold two things in tension: the warmth of the community it represents, and the credibility that turns that community into something worth investing in. Too polished and the artists don’t recognise themselves in it. Too raw and no one outside the WhatsApp group takes it seriously. The brief had no room for compromise on either side.
The approach
The brand is the stage.
The identity was built around a single idea: the stage. Music, performance, and art are all expressions of the same impulse — the desire to be witnessed. The wordmark is bold, all-caps, architecturally stable; the “O” is a microphone, universally legible as a performer’s moment. The palette was built on productive friction — Zesty Orange and Reddish Magenta carry heat and aliveness, while Charcoal Black and Pale Gray anchor the system in something premium. The result reads as a serious creative platform — not a student club, not a startup aesthetic.
Deliverables
01
Brand Strategy
02
Logo & Wordmark
03
Colour System
04
Brand Guidelines
05
Display Website
The outcome
A complete brand identity system and display website, live at artistto.com. A community of 2,000+ artists now has a visual language that matches what they’ve built — and a front door that doesn’t send people to a group chat. The brand is the foundation; the platform continues to grow on top of it.
2,000+ | Artists in an active WhatsApp community — given a brand and a home to be proud of 3 | Brand deliverables built from zero: identity system, display website, and brand guidelines