ABOUT THE PROJECT
App UX excluded — this case study covers brand identity and website only. The app UX work is under NDA until the product officially launches.
A Stage Built for 2,000 Artists Who Outgrew Their Group Chat
Client
Artistto
Industry
Creative Community · Music
Service
Brand Identity + Website
Community Size
2,000+
Collaboration
Direct with founder
A creative community brand must hold two things in tension: the warmth of the community it represents, and the credibility that turns that community into something worth investing in. Too polished and the artists don’t recognise themselves in it. Too raw and no one outside the WhatsApp group takes it seriously. The brief had no room for compromise on either side.
The brand is the stage.
The identity was built around a single idea: the stage. Music, performance, and art are all expressions of the same impulse — the desire to be witnessed. The wordmark is bold, all-caps, architecturally stable; the “O” is a microphone, universally legible as a performer’s moment. The palette was built on productive friction — Zesty Orange and Reddish Magenta carry heat and aliveness, while Charcoal Black and Pale Gray anchor the system in something premium. The result reads as a serious creative platform — not a student club, not a startup aesthetic.
Impact — What Changed
A complete brand identity system and display website, live at artistto.com. A community of 2,000+ artists now has a visual language that matches what they’ve built — and a front door that doesn’t send people to a group chat. The brand is the foundation; the platform continues to grow on top of it.
Custom Mascot Logotype
(01)
Brand Architecture
(02)
Visual Identity Concept
(03)
Logo System
(04)
Jury Collaboration
(05)
studio®
feedback
Mohammed Amine
